SEO - Search Engine Optimisation
Having an attractive site, which projects your key messages to the marketplace is just the start
If your prospective customers don't know about you, then they certainly won't be buying from you
How your customers find you
Unless you're already a household name, most of your website visitors will find your website through a search engine.
Only a very small percentage of visitors will type in your web site address, and a slightly larger proportion may come via links from other sites
Nowadays, most people use a search engine in order to find products and information on the web, consequently a good ranking can be very profitable.
As most users rarely look beyond the first couple of pages of search results, a poor ranking means your site is virtually invisible.
SEO involves a number of factors, both positive and negative, which can help to make your site appear higher up in the search engine rankings.
Utilisation of good SEO techniques can quickly impact on the success of your site. Done well, search engine optimisation and search engine marketing can give you access to an enormous market
